BRED Abu Dhabi '25
- Date
- 2025
- Client
- NBA
- Category
- Sports Activation
Interactive TechGamification
Project
Overview
At BRED Abu Dhabi 2025, a five-day neo-culture festival held at Yas Marina Circuit, interactive NBA experiences were introduced to engage visitors through basketball skill challenges, esports gaming, and live competitions. The festival attracted 55,000+ visitors, with thousands participating in interactive sports and gaming experiences across the event.
