Global Freight Summit
- Date
- 2023
- Client
- GPJ
- Category
- Sports Simulation
CricketInteractiveLeaderboardCompetition
Project
Overview
The objective was to deliver an energetic, culturally resonant experience that promoted competition and engagement, reflecting the excitement of sport and achievement within the logistics and freight industry.
The key activation was an Interactive Cricket Simulation with Live Leaderboard, featuring a branded batting zone where participants registered, entered a cricket net, and batted against auto-dispensed balls to hit wall-mounted targets with varying point values. Scores were tracked and displayed in real time on a digital leaderboard, while a registration system logged participant names and scores.
This activation attracted consistent crowds, fostered friendly competition, energized the event space, and enhanced GPJ's brand recall through immersive, memorable interaction.
The key activation was an Interactive Cricket Simulation with Live Leaderboard, featuring a branded batting zone where participants registered, entered a cricket net, and batted against auto-dispensed balls to hit wall-mounted targets with varying point values. Scores were tracked and displayed in real time on a digital leaderboard, while a registration system logged participant names and scores.
This activation attracted consistent crowds, fostered friendly competition, energized the event space, and enhanced GPJ's brand recall through immersive, memorable interaction.
